The Australian Made Campaign’s famous green-and-gold kangaroo Australian Made, Australian Grown logo is now a registered trademark in Hong Kong, officially the Hong Kong Special Administrative Region of the People’s Republic of China.
According to Austrade, Australia exported $11 billion of merchandise to Hong Kong in 2017-18, making it the sixth biggest destination, behind mainland China, Japan, South Korea, the USA and India.
“Almost half of all our licensees use the Australian Made logo on exported products,” says Australian Made Campaign Chief Executive Ben Lazzaro. “The formal registration of the logo in Hong Kong provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority.
“Hong Kong presents a huge opportunity for Aussie makers and growers, especially with the recently signed Australia-Hong Kong Free Trade Agreement, and we’re proud to help our nation’s exporters leverage this growing market.”
Australia and Hong Kong signed the Australia-Hong Kong Free Trade Agreement and the associated Investment Agreement on 26th March 2019, marking a significant milestone in an already substantial trade and investment relationship.
“We are delighted to see the Australian Made logo recognised as a trademark in Hong Kong,” says Sam Guthrie, Austrade’s Senior Trade Commissioner in Hong Kong. “This important mark provides consumers with the reassurance they are buying a product with the clean, green, quality characteristics that trusted Australian provenance guarantees.
“The Australian Made logo is already being used on many products available at retail level in Hong Kong. Local consumers value Australia as a preferred country of origin for safe, green and clean products. Trade buyers are also approaching our Austrade team to look for products with recognisable logos of Australian authenticity. The logo effectively delivers Australia’s capabilities in premium products to consumers, which contributes to the sustainable development of Australian exports to this region.”
The registration work was carried out by Australian Made Campaign’s partner Wrays, Australia’s largest independent intellectual property specialist firm, and covers a wide range of products in 10 classes: cleaning products, soaps, toiletries, cosmetics; pharmaceuticals, veterinary pharmaceuticals, infant formula, baby products; furniture; clothing and footwear; food and beverages, including alcohol; and retail services.
The registration of the logo in Hong Kong adds to its recognition in other key export markets, including the USA, China, Singapore, South Korea and India, where it is recognised as Australia’s mark of authenticity.
Australian Made Campaign
1800 350 520