The Australian Made Campaign has signed up Economic Development Australia (EDA) to help strengthen the connection between economic development professionals and local growers and manufacturers.
EDA is the peak national body for economic development practitioners, promoting economic development through state and national events, professional development, advocacy and member support.
The new alliance was announced at the annual Australian Made Campaign Supporters Forum, where council mayors, CEOs and economic development professionals discussed the positive impact ‘buy local’ policies and messages have on the economy and the community, and developed tactics to help businesses leverage country-of-origin and localised branding.
In its role as an Australian Made Campaign Associate, EDA will facilitate access to Australian Made Campaign resources for economic development professionals and coordinate events to keep members informed on current initiatives and opportunities.
EDA joins councils from all over Australia in integrating the Australian Made, Australian Grown kangaroo logo into economic development communications. Iconic Australian production cities from Ballarat to Blacktown strengthen their advocacy and ‘marketing toolkits’ for Australian growers and manufacturers via their relationship with the Australian Made Campaign.
EDA Executive Officer, Jacqueline Brinkman, said: “The partnership between EDA and Australian Made is a fantastic way of demonstrating how effective regional branding and marketing can drive economic development.
“EDA represents the professionals working with industries and communities across Australia to drive economic development, and they are ideally placed to leverage the Australian Made, Australian Grown logo as a key competitive advantage for Australian exporters.
“EDA looks forward to working with the Australian Made Campaign, and through this partnership, helping to increase the competitiveness of Australian businesses and drive economic growth.”
Australian Made Campaign Chief Executive, Ian Harrison pointed out that the two organisations share the same goals of driving business and jobs growth, and reinvestment in the local economy and community.
“The Australian Made Campaign looks forward to working with EDA to support economic development professionals,” said Harrison.
Australian Made Campaign
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