At a time when millions of people across the country are doing it tough under varying degrees of lockdown, the Australian Made Campaign is shouting out to Aussies to remember that they can make a real difference to the lives of other Australians by thinking about the people behind their purchases and looking for the green-and-gold kangaroo, which will help to support Aussie manufacturers and growers.
Ben Lazzaro, Chief Executive of Australian Made, said the different lockdown levels across the states continues to pose significant challenges to local growers and makers.
“With continued COVID-related disruptions, many local businesses are hurting. By calling on Australians to buy Australian, consumers can be sure that their products will not only be made to some of the highest quality and safety standards in the world, they will also help to deliver certainty for local growers and manufacturers, creating local jobs and economic activity while strengthening our local manufacturing capabilities. Our support is key to ensure these businesses not only survive but thrive into the future,” said Mr Lazzaro.
About 13 million Australian have been subjected to some form of lockdown in the last month or so, forcing people across Victoria, South Australia and New South Wales to stay in their homes.
“Australians are aware of the value that buying Australian brings to the economy. Choosing locally manufactured goods and locally grown products helps to support our local communities and support Aussie jobs. As a result, people are starting to think more in terms of value than simply product price.”
Almost all Australians – 99% of us – recognise the Australian Made logo, according to Roy Morgan Research. The pollster also found out that 92% of Australians trust the trademark certification as an identifier of authentic Australian-made products, 97% of us equate the logo with the support of local jobs, 95% of us associate it with high-quality products that are safe, 89% of us see it as an indicator of ethical work practices, and 78% of us associate it with sustainability.
“The best way to support our local makers and growers around the country,” said Mr Lazzaro, “is to identify Aussie products by looking for the green-and-gold kangaroo logo – the brand the nation trusts.”
To support fellow Aussies by finding goods made in this country, go to Australia’s biggest online directory of authentic Aussie products at www.australianmade.com.au