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AUSTRALIAN MADE GAINING TRACTION IN B2B SECTOR

12-10-2017
by 
in 

According to independent research into the purchasing habits of the commercial sector, the majority of Australian businesses now have a policy or preference for buying Australian-made goods wherever possible.

In an online survey carried out by Roy Morgan research for the Australian Made Campaign, a quarter (26.2%) of the businesses surveyed were found to have an official policy in place, and nearly half (48.2%) expressed a preference for buying Australian-made.

There were minor differences across product categories, with a marginally greater preference for Australian Made roofing, plumbing and hardware supplies, than for stationery and office supplies, tools, hardware and other industrial equipment.

Australian Made Campaign Chief Executive, Ian Harrison, is buoyed by the results, and compares them with a similar survey in 2013, which suggested less than two thirds (61.5%) of Australian businesses had a policy (20.4%) or preference (41.1%) for buying Australian-made.

“This research is encouraging, and offers hope for Australian producers,” Harrison said. “Businesses reinvesting in local industry and local jobs through sustainable purchasing policies will go a long way towards developing sectors which are resilient against a fluctuating dollar.”

He went on to say that supporting the community and economy were just a few of the reasons businesses were choosing to buy locally made and grown goods.

 “Increasing awareness of the high quality and safety standards Australian producers must meet, and demonstrable value for money over product lifecycles, are playing into these purchase decisions,” Harrison concluded.

Australian Made Campaign
1800 350 520
www.australianmade.com.au

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