The Australian Made Campaign has named Ben Lazzaro as its new Chief Executive, succeeding Ian Harrison, who steps down at the end of July. The announcement was made following the organisation’s board meeting this week in Melbourne.
Lazzaro, who has an engineering and communications background, has been with Australian Made since 2011, initially as Marketing & Communications Manager and latterly as Deputy Chief Executive. He has more than 15 years experience across a variety of management, sales, marketing and communications roles in consultancy, agency and in-house capacities.
According to Australian Made Campaign Chairman, Glenn Cooper, the Board has had a succession plan in place for some time, saying that: “Ben has been a key contributor to the success of the organisation and the Australian Made logo for many years now.
“Ben’s combination of skills and experience, paired with his understanding of country of origin matters, have him ideally placed to lead the organisation into its next exciting chapter,” added Cooper.
Lazzaro is looking forward to his new role. “It’s a real honour to be given the opportunity to lead this organisation and I thank the Board for that.
“While enormous progress has been made, there is opportunity for the Australian Made team to further strengthen this Australian icon, here and overseas.”
Lazzaro acknowledged the leadership of outgoing Chief Executive Ian Harrison in establishing the Australian Made logo as Australia’s global product symbol.
“The logo has become one of the most powerful sales and marketing assets for businesses that make and grow products locally,” he said.
“It makes the Australian connection instantly, clearly and with authority, and is synonymous with quality and integrity – a truly global product symbol for our growers and manufacturers. Ian Harrison was central to achieving that and to the enormous progress of the campaign over the last 14 years.
“The challenge ahead is to build on this success, evolve the Australian Made offering and continue to deliver value to Australian manufacturers and growers, as well as consumers the world over.”