The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trademark, is launching in South Australia.
“Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said.
“It will provide the South Australian business community with access to a local resource for information about the Australian Made, Australian Grown logo.
“SA is a hub for manufacturing and growing in Australia, and this initiative will help to promote and support local industry.”
Mr Cooper has a unique perspective on the impact the logo can have – his Australian-made Coopers Brewery beers carry the logo.
“We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100 percent Australian and it has proved to be an excellent marketing tool for us.”
The announcement coincides with the recent Business SA’s 175th Gala Celebration, where Mr Cooper accepted the Hall of Fame award on behalf of Coopers Brewery.
Business SA Membership Executive, Nick Smith, is taking on the role of SA Account Manager for the Australian Made Campaign.
Mr Smith will work within Business SA to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.
“The Australian Made Campaign plays an important role in driving recognition and awareness of the fantastic products made, grown and produced across South Australia, and this partnership will help to build on the great work it carries out,” Business SA CEO, Nigel McBride, said.
The iconic Australian Made, Australian Grown kangaroo logo is used by more than 2000 companies on more than 15,000 products sold in Australia and around the world. According to Roy Morgan Research, it is recognised and trusted by 98% and 88% of Australians respectively to identify genuine Australian goods.