none

AUSTRALIAN MADE CAMPAIGN LAUNCHES IN SOUTH AUSTRALIA

03-09-2014
by 
in 

The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trademark, is launching in South Australia. 


“Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said. 

“It will provide the South Australian business community with access to a local resource for information about the Australian Made, Australian Grown logo. 

“SA is a hub for manufacturing and growing in Australia, and this initiative will help to promote and support local industry.”

Mr Cooper has a unique perspective on the impact the logo can have – his Australian-made Coopers Brewery beers carry the logo. 

“We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100 percent Australian and it has proved to be an excellent marketing tool for us.”



The announcement coincides with the recent Business SA’s 175th Gala Celebration, where Mr Cooper accepted the Hall of Fame award on behalf of Coopers Brewery. 

Business SA Membership Executive, Nick Smith, is taking on the role of SA Account Manager for the Australian Made Campaign.

Mr Smith will work within Business SA to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.

“The Australian Made Campaign plays an important role in driving recognition and awareness of the fantastic products made, grown and produced across South Australia, and this partnership will help to build on the great work it carries out,” Business SA CEO, Nigel McBride, said. 



The iconic Australian Made, Australian Grown kangaroo logo is used by more than 2000 companies on more than 15,000 products sold in Australia and around the world. According to Roy Morgan Research, it is recognised and trusted by 98% and 88% of Australians respectively to identify genuine Australian goods.

www.australianmade.com.au

Related news & editorials

  1. 21.05.2018
    21.05.2018
    by      In
    Queensland engineering firm Fibercon is claiming a milestone in recycling, having reused more than 50 tonnes of plastic waste.
    The plastic has been used in the company’s Emesh product, which replaces steel mesh in reinforced concrete. The technology was codeveloped with researchers from Queensland’... Read More
  2. 18.05.2018
    18.05.2018
    by      In
    The latest edition of the Methods technology and solutions e-zine from Mouser Electronics focuses on digital twinning, the latest concept for design and maintenance in Industry 4.0.
    Starting with a forward from digital twinning expert Dr Michael Grieves, Executive Director of the US Center for... Read More
  3. 17.05.2018
    17.05.2018
    by      In
    The Federal Government has released an expanded overview of its 12-year national research infrastructure investment plan, marking the “next step of the innovation and science agenda”.
    The plan, prepared jointly by Education and Industry departments, will “provide Australian researchers with access... Read More
  4. 17.05.2018
    17.05.2018
    by      In
    Victoria’s Marand has grown its customer base, securing a partnership with Rolls-Royce for construction of the MT30 gas turbine for the SEA 5000 Future Frigate project.
    Under the agreement, Marand will work with Rolls-Royce on design development, manufacture and integration of the specialised... Read More