none

AUSTRALIAN MADE CAMPAIGN LAUNCHES IN SOUTH AUSTRALIA

03-09-2014
by 
in 

The Australian Made Campaign, the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trademark, is launching in South Australia. 


“Australian Made is proud to announce a new partnership with Business SA,” Australian Made Campaign Chairman, Glenn Cooper said. 

“It will provide the South Australian business community with access to a local resource for information about the Australian Made, Australian Grown logo. 

“SA is a hub for manufacturing and growing in Australia, and this initiative will help to promote and support local industry.”

Mr Cooper has a unique perspective on the impact the logo can have – his Australian-made Coopers Brewery beers carry the logo. 

“We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100 percent Australian and it has proved to be an excellent marketing tool for us.”



The announcement coincides with the recent Business SA’s 175th Gala Celebration, where Mr Cooper accepted the Hall of Fame award on behalf of Coopers Brewery. 

Business SA Membership Executive, Nick Smith, is taking on the role of SA Account Manager for the Australian Made Campaign.

Mr Smith will work within Business SA to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.

“The Australian Made Campaign plays an important role in driving recognition and awareness of the fantastic products made, grown and produced across South Australia, and this partnership will help to build on the great work it carries out,” Business SA CEO, Nigel McBride, said. 



The iconic Australian Made, Australian Grown kangaroo logo is used by more than 2000 companies on more than 15,000 products sold in Australia and around the world. According to Roy Morgan Research, it is recognised and trusted by 98% and 88% of Australians respectively to identify genuine Australian goods.

www.australianmade.com.au

Related news & editorials

  1. 24.09.2020
    24.09.2020
    by      In
    A new research released by the University of South Australia says the boy’s club syndrome may be stereotypical, but it’s a saying that still holds water when it comes to Australian boards.
     Researchers were assessing the influence of gender diversity on Australian boards, and found that a... Read More
  2. 24.09.2020
    24.09.2020
    by      In
    One of Australia’s largest employers in the manufacturing sector, REDARC has taken robotics to new heights with its partnership with Universal Robots.
     In a local success story, Universal Robots has deployed its cobots to automate key manual and repetitive tasks so that employees are redeployed to... Read More
  3. 24.09.2020
    24.09.2020
    by      In
    Climate Change strategies is getting a big tick with CO2 Refrigeration integrated with Phase Change Energy Storage, winning SA’s Engineering Excellence Award.
    The Innovation led by engineers in South Australia also reaped the Sir William Hudson Award finalist.
    Using innovative technologies, the... Read More
  4. 24.09.2020
    24.09.2020
    by      In
    As debate picks up on the use of gas for energy source, Chemistry Australia has joined the fray saying, “The use of natural gas by the manufacturing sector adds significant value to the Australian economy.”
     So significant that according to the Chemical Sector Economic Contribution Analysis report... Read More