none

Australian Made campaign gets a revamp

12-10-2020
by 
in 

The Australian Made Campaign Ltd has launched a new initiative encouraging Australians to back local makers and growers and buy Australian-made products in the lead-up to the festive season.

The campaign calls on all Australians to “Buy Australian Now and support Aussie jobs” and dovetails well with the initiatives in the federal government’s $1.5 billion manufacturing package and support for business within the budget.

An extension of the “It’s never been more important to Buy Australian than right now” initiative launched in June, the campaign seeks to impact the purchasing decisions of Australians to drive support for Australia’s manufacturing industry and local jobs.

Latest figures from the Australian Bureau of Statistics show the unemployment rate in August was at 6.8 per cent with 921,800 Australians out of work and a further 11.2 per cent underemployed. Manufacturing now employs 843,900 people in Australia, a drop of 50,000 since the start of the COVID-19 pandemic.

The “Buy Australian Now” campaign encourages Australians to exercise their preference for locally made product through a range of TV, radio, out-of-home, print, online and social media ad placements.

Australian Made chief executive Ben Lazzaro sees a thriving manufacturing sector as critical to Australia’s economic future and prosperity.

“It continues to be a tough year for some of our Australian manufacturers and growers, so rallying behind these businesses is essentially one of the most Australian things we can do,” he said.

“Every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie growers and manufacturers, as well as the wider community.”

Recent Roy Morgan Research found that 99 per cent of all Australians are aware of the Australian Made logo and 92 per cent trust the logo as an identifier of genuine Australian products.

Nine-seven per cent of Australians associate the logo with the support of local jobs and employment opportunities, 95 per cent with safe and high-quality products, 89 per cent with the use of ethical labour and 78 per cent with sustainability.

Go to www.australianmade.com.au for a comprehensive directory of genuine Australian products.

Related news & editorials

  1. The charging network will run from Kununurra in the north to the state capital Perth, then down to Esperance in the south and to Kalgoorlie in the east – some 4,130 kilometres total.
    01.12.2020
    01.12.2020
    by      In
    One of the drawbacks to owning an electric vehicle is the lack of charging infrastructure in remote locations. Well, Western Australia has an answer to that!
    A desert dash through the outback in your electric car is on the horizon after the state government announced a $21 million electric vehicle... Read More
  2. South Australia has flagged its intentions to be the nation’s leaders in the emerging space manufacturing sector.
    01.12.2020
    01.12.2020
    by      In , In
    South Australia has flagged its intentions to be the nation’s leaders in the emerging space manufacturing sector.
    The state government has launched its Space Sector Strategy, which will focus its activities in space industry and research to propel SA’s growth in the area and contribute to the... Read More
  3. Growth was strongest in the diverse textiles, clothing, footwear, paper & printing group
    01.12.2020
    01.12.2020
    by      In
    As COVID shutdowns were lifted through November, the manufacturing sector stabilised pointing to a continuing recovery heading towards the new year.
    The Australian Industry Group Australian Performance of Manufacturing Index declined by 4.2 points to 52.1 in November, indicating expanding... Read More
  4. Magnesium hydroxide is safe to use
    25.11.2020
    25.11.2020
    by      In
    Wastewater from food processing usually results in water having a high pH and becoming acidic.
    Australia’s water authorities are becoming less inclined to provide secondary treatment to these companies and environmental laws will eventually mandate they need to treat their own wastewater to a high... Read More