none

AUSSIE ‘LAMBASSADOR’ SAM KEKOVICH JOINS AUSTRALIAN MADE CAMPAIGN

15-06-2016
by 
in 

Australian media personality Sam Kekovich has teamed up with the Australian Made Campaign (AMCL) to encourage shoppers to look for the famous Australian Made, Australian Grown logo when they shop.

The well known “Lambassador’ has taken to the airwaves for AMCL, voicing radio advertisements encouraging consumers to look for genuine Aussie products that carry the logo and buy with confidence.

“There’s nothing more Australian than supporting local products and produce by looking for the iconic green and gold kangaroo logo,” Mr Kekovich said. “You know it makes sense to buy Aussie.”

The radio campaign comes just weeks before the introduction of the Federal Government’s new food labelling program, which will see nearly all food products made or grown in Australia carry the famous Australian Made, Australian grown logo.

“Sam has already been part of something quintessentially Australian in his role as ‘Lambassador’ so it was an obvious choice to get him on board,” AMCL Chief Executive Ian Harrison said.

“Hearing such a well known Australian identity on radio, encouraging shoppers to buy genuine Australian products and produce will no doubt have an impact,” he said.

The Government’s new food labelling scheme begins on July 1. Business will have two years to transition to the new food labels.

Related news & editorials

  1. 15.02.2019
    15.02.2019
    by      In
    The Australian Made Campaign is doing its bit to help one of its licensees to find a local contract manufacturer. The licensee is frank green, a company that markets reusable coffee cups in Australia. And while the company currently produces all its plastic reusable cup products in Australia, it... Read More
  2. 14.02.2019
    14.02.2019
    by      In
    Boker’s, the iconic US manufacturer of precision metal stampings, washers, spacers and shims, celebrates its 100th anniversary in 2019. The year will also see the opening of a new manufacturing facility and a fresh commitment to serve international markets, including Australia.
    The company was... Read More
  3. 14.02.2019
    14.02.2019
    by      In
    Universal Robots has appointed automation industry veteran Peter Hern to the role of ANZ Country Manager.
    Hern combines extensive experience in the technology, automation and robotics industries with local knowledge of ANZ manufacturing. In his new role he will be responsible for customer support,... Read More
  4. 13.02.2019
    13.02.2019
    by      In
    With the 2019 show set to be the biggest Austech 2019 yet, organiser AMTIL has come up with a novel approach to help visitors optimise their time at the event.
    Featuring all of the key machine tool dealers, all under the one roof, Austech 2019 will showcase a vast array of state-of-the-art... Read More