none

AUGMENTED REALITY BRINGS AUSPACK TO YOU

31-01-2017
by 
in 

AUSPACK has joined forces with an augmented reality (AR) specialist, Omniverse Foster Packaging, to deliver a one-of-a-kind direct marketing experience and promote the packing and processing trade show.

“It’s a physical-to-virtual promotion, taking potential visitors ‘beyond the box’ into an immersive experience of what AUSPACK has to offer,” says Anne-Marie Mina, event executive at Exhibitions & Trade Fairs, the managing body for AUSPACK.

“We’re excited to bring this exclusive experience to our audience, to demonstrate how AR can transform packaging into a dynamic marketing tool that is set to revolutionise the industry.”

The physical promotional platform is a printed carton-board package, which will be mailed out as a flat pack.

“The AUSPACK audience can expect this in the mail any time in the next week, and can activate the experience on receipt of the box,” Ms Mina says.

When received, users can fold the package into a box, and follow the step-by-step instructions printed on the carton. By downloading the AUSPACK AR app (available on GooglePlay or the App store) and hovering an iPhone or Android device over target areas on each side of the packaging, the user is transported into the AR experience.

The ‘infotainment’ experience incorporates animated artwork of a processing and packaging plant, combined with an AUSPACK customised video, developed to deliver a clear message:  AUSPACK is the place to go to experience leading-edge technology developments that are shaping the packaging and processing industry’s future.

Omniverse Foster, the supplier of the AR technology behind this campaign, will be demonstrating its full capabilities in this dynamic field on Stand 27 at the show.

“This was an exciting project to be involved with, demonstrating both our AR expertise as well as our pack printing know-how,” Omniverse Foster Packaging COO Darren Brits says.

“Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with and use products, and it lays a strong foundation for building brand loyalty.”

AUSPACK’s AR campaign is a forerunner of a range of AR experiences in store for visitors, with a number of exhibitors choosing this leading-edge technology to engage visitors on their stand.

Show organiser Exhibitions & Trade Fairs (ETF) has also pulled out all the stops to bring AR to the show floor in the form of interactive AR signage, a trade exhibition first in Australia.

AUSPACK 2017 will take place from 7th to 10th March at the Sydney Showground, Sydney Olympic Park. For more information, visit AUSPACK’s website at www.auspack.com.au

Related news & editorials

  1. ‘The YARDS’ precinct in Kemps Creek promises to be a benchmark in Australian industrial development and cements the region as a key distribution hub in New South Wales.
    04.03.2021
    04.03.2021
    by      In , In
    A $1 billion major industrial and logistics community project is set to begin construction in Western Sydney.
    ‘The YARDS’ precinct in Kemps Creek promises to be a benchmark in Australian industrial development and cements the region as a key distribution hub in New South Wales.
    The project is... Read More
  2. Karen Andrews
    04.03.2021
    04.03.2021
    by      In , In
    Australia’s rare earths and critical minerals were described as leading global assets, in a new grant program announced today from Tomago in the NSW Hunter region. 
    These comments were made as Minister for Industry, Science and Technology Karen Andrews, along with Prime Minister Scott Morrison,... Read More
  3. Editor Barry O’Hagan
    04.03.2021
    04.03.2021
    by      In , In
    Industry Update would like to give a warm welcome to our new editor, Barry O’Hagan.
    Barry brings a wealth of experience to the role, having worked as a media professional for more than 25 years.
    A former newspaper and magazine journalist, he has a passion for telling the stories of businesses and... Read More
  4. Westpac’s Institutional arm found 57% of large corporations in this hemisphere have begun onshore supply and manufacture.
    04.03.2021
    04.03.2021
    by      In
    This time last year, Industry Update asked the question: “Is it time to bring Manufacturing Back Home?”
    The answer to that question is no different now – and the industry responded with a resounding ‘YES’.
    Manufacturing remains a backbone of the Australian economy. We need it now more than ever and... Read More
Products
Suppliers