none

ARTIFICIAL INTELLIGENCE TAKES UP BREWING BEER

18-07-2016
by 
in 
So far, the A.I has produced four beers: Golden AI, Amber AI, Pale AI and Black AI.

How would you feel about kicking back on a Friday afternoon with a pint of A.I-brewed beer?

IntelligentX is the world’s first firm to try teaching an A.I how to brew beer, and they're using a very unusual method of collecting feedback: a Facebook Messenger bot.

The startup is using an algorithm they have named 'Automated Brewing Intelligenc'e'(ABI) to collect customer feedback data through a Facebook bot, and improve the recipes of its beer.

“Over the last six months we’ve iterated the algorithm and improving the algorithm and improving the beers,” Hew Leith, co-founder of IntelligentX, said in an interview with Newsweek.

So far, the A.I has produced four beers: Golden AI, Amber AI, Pale AI and Black AI. All of these are brewed along the Bermondsey Beer Mile in London, and sport the brands distinctive, minimalisting branding.

“We’re doing something exciting,” says IntelligentX co-founder Rob McInerney. “We do think [about] the future, and actually what AI is really allowing us to do here is have conversations with all our customers and actually allow their feedback to not just determine what adverts we show them, but really what the product they’re actually getting is.”

Less than a week since launching, the company has already sold out of their first batch and is busy working on its next. The hope is that each batch of beer will be better than the last, with the ABI algorithm’s ultimate aim being to win a major beer competition.

And beer is just the start, according to Leith, who believes that machine-based iteration is capable of extending beyond objective design problems and into the subjective area of human taste and appreciation.

“Anything that’s got an emotive element where people have strong feelings about what it should be, we could really infuse it with artificial intelligence to make it a better product.”

Related news & editorials

  1. 13.06.2019
    13.06.2019
    by      In
    Mouser Electronics stocks Intercontec connectors from TE Connectivity. Featuring a simple design and easy assembly, these modular, highly versatile connectors deliver a reliable, customised solution for power, signal and data transmission. They are suitable for an extensive range of applications,... Read More
  2. 13.06.2019
    13.06.2019
    by      In
    Mouser Electronics stocks the MSP430FR504x ultrasonic sensing microcontrollers from Texas Instruments. Part of the MSP430 ultrasonic sensing microcontroller family, these powerful and highly integrated devices are designed for measuring flow in ultrasonic water, heat and gas meters, and flow... Read More
  3. 13.06.2019
    13.06.2019
    by      In
    Hammond Electronics has added 36 new products to its popular range of Industry 4.0 1554 and 1555 sealed enclosures, making a grand total of 150 sizes and lid options available as standard. The six new sizes are 105 x 105, 140 x 140 and 180 x 180mm, each at depths of 60 and 90mm. They are available... Read More
  4. 11.06.2019
    11.06.2019
    by      In
    The compact and rollable igus e-chain spool system can be used wherever cables have to be moved safely in the tightest of spaces. These applications include in auditoriums, on oil platforms or in process cranes.
    The e-chain spool system is an alternative to the classic cable drum, and can be used... Read More