none

AMAZON ASPIRES TO FAIL EVEN HARDER

20-05-2016
by 
in 
Jeff Bezos speaks at WP's Transformers event.

After the multi-million dollar failure that was the Amazon Fire phone, the CEO has told everyone to buckle up: even larger failures lie in store.

He’s not being pessimistic, though. In fact, he’s downright optimistic: Jeff Bezos is adamant that a business has to fail, and fail lots, in order to succeed.

“The size of your mistakes needs to grow along with [your company]. If it doesn’t, you’re not going to be inventing at [a] scale that can actually move the needle,” Bezos said during an interview with the Washington Post.

This is a far cry from the failure-shy culture many consumers have come to expect from large companies, where any hint of uncertainty can send stock prices plummeting.

The Fire phone, based on the success of the preceeding Fire tablet, hit the market to lukewarm reviews and a lack of basic features.

While it was packed with innovative features, such as hands-free screen control, Mayday connection to tech support, and magnetic tangle free headphones, these just didn’t cut it.

The phone lacked compatability with commonly used apps, had a short-lived battery, and had no ability to transfer app purchases from previous phones. These are lessons Amazon has seemingly embraced, learned from, and we can all benefit from.

“If you think [the Fire phone] is a big failure, we’re working on much bigger failures right now, and I am not kidding. And some of them are going to make the Fire phone look like a tiny little blip.” 

Related news & editorials

  1. 08.01.2019
    08.01.2019
    by      In
    Despite having finished 2018 with one of the most positive outlooks in the last 7 years, employers across the manufacturing sector are reporting a more cautious outlook for recruitment in Q1 2019, according to ManpowerGroup.
    The ManpowerGroup Employment Outlook Survey collects data from more than... Read More
  2. 08.01.2019
    08.01.2019
    by      In
    The two-year-plus “bull run” of the Ai Group’s Performance of Manufacturing Index came to an end in December, with the overall Australian PMI figure slipping below 50 for the first time since October 2016. The index fell 1.8 points to 49.5 in December, a result described by Ai Group Chief Executive... Read More
  3. 03.12.2018
    03.12.2018
    by      In
    Australian manufacturing continues to grow, according to the Ai Group’s latest Performance of Manufacturing Index, but the figures show some worrying signs. The Australian PMI for November 2018 remained in positive territory at 51.3, but at a full seven points below the previous month, this is the... Read More
  4. 20.11.2018
    20.11.2018
    by      In
    All Australian states and territories recorded an increase in gross state product in 2017-18, according to the latest figures from the Australian Bureau of Statistics. The ACT, Victoria, Queensland and Tasmania exceeded the national gross domestic product growth rate of 2.8%, while New South Wales... Read More