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AMAG launches Keep Australians Working campaign

31-08-2010
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The Australian Made, Australian Grown (AMAG) campaign aims to support local jobs and local industry – and there is a direct correlation between the success of the campaign and the purchasing behaviours of everyday consumers and businesses.

This month we launched the Keep Australians Working media campaign.

In it we feature real workers from a wide range of industry sectors making the evident point that: “You can buy one of our great Australian products, or for about the same amount of money, you can buy an imported product and put us out of a job.”

The hope is that this harsh but realistic truth will cut through, so that consumers think about the consequences of their purchase decisions before buying – and this proposition is just as relevant for businesses as it is for individuals.

Corporate sustainability has been shown to have a significant impact on the bottom line – and corporate purchasing practices can play an important role in this space.

Purchasing and supply staff can practice corporate sustainability by considering Australian Made alternatives for everything from office supplies to company vehicles, corporate gifts and component inputs, and the list goes on.

The challenge is that as Australians, many of us (in all facets of our lives) are wedded to the thought that we should be able to buy the cheapest products and produce available from anywhere in the world, and we are oblivious to the consequences.

After 20-odd years of uninterrupted growth in Australia, it has perhaps become too easy to remain oblivious to the fragile link between our purchasing behaviours and the prosperity of our own local community.

t has become too easy to disconnect from our responsibility to keep job and career opportunities available for all Australians, particularly the young.

Now there are storm clouds on the horizon for many of our manufacturing, processing and (even) produce sectors. Too regularly we hear of job lay-offs and forced restructuring.

Adding fuel to the fire, the $AUD, driven inexorably upwards by the world’s (particularly China’s) thirst for our mineral resources, has significantly contributed to undermining our competitiveness in markets both here and abroad.

And so it comes back to the consumer – the people and businesses that buy things every day.

The Australian public can play a huge part in supporting local jobs and local businesses, if only they recognise this fact. It is time the penny dropped. It is time to think about the consequences of our purchase decisions and whether we should be supporting our community just as we expect our community to support us.

Buying Australian Made and Grown products keeps jobs and producers here and drives local economic growth and prosperity.

There are easy ways for consumers and businesses to switch to Australian Made and Grown products.

These include consciously looking for country-of-origin labelling and requesting country-of-origin certification when working with suppliers.

If a product or business carries the Australian Made, Australian Grown logo, you can be sure it is genuinely Aussie.

When looking for Australian Made or Australian Grown products and suppliers, consumers and businesses can also refer to the www.australianmade.com.au product and business directory.

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