Rain showers
10 °C
Germantown, Maryland
Rain showers

Mon Nov 19 2018
none

ALL TOGETHER NOW AS MATERIALS HANDLING NAMES UNITE

07-05-2018
by 
in 
Ross Grassick

Lencrow Group has brought all its operating companies together under one name – Lencrow Forklifts.

The company, which began life in 1976 at its current headquarters in Silverwater under the name Allforks Hire, has grown over the years with no fewer than seven acquisitions.

The Lencrow name first saw the light of day in 1988, when it was formed as a holding company.

Today, the company is balanced between new forklift sales and forklift hire, offering the most extensive range of materials handling equipment in Australia.

The consolidation under the Lencrow name has seen Allforks Hire with its bases in Sydney, South Australia and Newcastle, Profork in Melbourne and Hi-Lift Materials Handling in Brisbane all become Lencrow Forklifts, from the 1st April 2018.

Importantly, the new company will retain all the existing staff from each operation. “In fact we’re taking more people on,” says Lencrow Forklifts Director Ross Grassick, who has been with the company from day one.

The new Lencrow Forklifts operation will continue to be Australia’s largest independent forklift supplier, with a staff of more than 100, a growing order book and a client list that includes many customers who have been dealing with Lencrow Group companies for more than 30 years.

According to Ross Grassick, the key to the company’s success in retaining customers for so long has been in its willingness to listen. “You can’t pretend that there won’t be problems in any business relationship,” he says. “But by taking a partnership approach and really understanding what your customer needs, those problems disappear.”

Grassick is keen to draw parallels with the car industry to show how Lencrow Forklifts has evolved its product range and its way of doing business.

“In recent years, we’ve tailored our range more towards less powerful operators by including power steering as a standard option. We’ve introduced fixed-price servicing for peace of mind. And we’ve brought in the option of extended warranties,” he says.

Another innovation is the company’s engine replacement service, which includes a factory fresh new engine with all-new ancillary equipment to ensure reliability. “There’s nothing worse than a reconditioned unit failing again because of a tired old water pump or alternator,” says Grassick.

It’s all part of a holistic view that the company takes to forklift supply.

Lencrow Forklifts
1300 536 276
www.lencrowforklifts.com.au

 

Related news & editorials

  1. 19.11.2018
    19.11.2018
    by      In
    Leading engineering technology and systems innovation consultancy Frazer-Nash has tripled the size of its Adelaide headquarters, with SA premier Steven Marshall officiating at the recent opening ceremony.
    The company’s Australian Director, Jonathan Armstrong said: “We’ve created 40 high value jobs... Read More
  2. 19.11.2018
    19.11.2018
    by      In
    Following the success of this year’s Electronex at Rosehill Gardens in Sydney, the show organiser has announced that the 2019 Expo will be held in the new extension of the Melbourne Convention & Exhibition Centre on the 11th and 12th September next year.
    The Sydney event was judged an... Read More
  3. 15.11.2018
    15.11.2018
    by      In
    It’s less than a year since Lapp Australia started trading, but the company has swiftly established itself in the local market, with significant penetration in sectors such as food and beverage, manufacturing, solar, sound and stage production, electrical contracting, machine building and... Read More
  4. 12.11.2018
    12.11.2018
    by      In
    Energy Vault has developed a novel solution to storage for renewable energy plants that involves neither batteries nor water.
    The Energy Vault system is based on the fundamental physics of potential and kinetic energy, and uses a proprietary, cloud-based software platform to operate a newly... Read More