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ABB strengthens its market share

07-08-2013
by 
in 
ABB, the leading power and automation technology group, has strengthened its market leader position in low-voltage motors and continues to grow faster than the market, according to a new report.
 
The report, from information and analytics provider IHS, entitled The World Market for Low Voltage Motors 2013 Edition, predicts the market for low-voltage motors will grow to more than $23 billion by 2017. This is driven by regulatory requirements that stipulate higher motor efficiencies.
 
Last year the market size was $14.6 billion, with more than 48 million units shipped, and ABB's market share rose 1 percentage point to 14 percent, according to IHS.
 
Since the acquisition of Baldor in 2011, when it became market leader, ABB has improved its market position by continuous investments in the development of high-efficiency motors and improvements in customer service. Over the last two years ABB increased its sales of low-voltage motors by more than 26 percent.
 
“The strengthening of our market position reflects the successful integration of Baldor in our total offering,” says Ulrich Spiesshofer, head of ABB’s Discrete Automation and Motion division. “We are now realising the synergies that were created by this deal.”
 
Recently ABB introduced so-called synchronous reluctance motors that can achieve IE4 levels of efficiency without the use of permanent magnets. Compared with an IE2 motor, the energy losses are reduced by up to 40 percent.
 
“ABB has a strong value proposition and I am happy to see that so many customers appreciate that.” says Robert Larsson, manager of ABB’s business unit Motors and Generators.
 
ABB Australia Pty Ltd
Ph: 1300 782 527

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