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Australian Made unveils new industry website

The Australian Made, Australian Grown Campaign has unveiled its new website, making it even easier for manufacturers to engage with their customers.

Manufacturers who use the logo to market their products can now maximise their online presence by updating their details on the site’s free search directory.

Research shows 65 per cent of Australian consumers prefer to buy Australian products. Finding these goods is now simple, AMAG Marketing and Communications Manager
Vibeke Stisen says.

“The new website allows licensees to capitalise further on the recognition and trust most shoppers place in the famous green and gold logo by connecting with the thousands of visitors to the site each month,’’ Ms Stisen says.

“All licensees are listed in the new search directory and can now add important information such as where shoppers can buy their products from. This will allow consumers to find their products more easily and add extra value to logo users, so I encourage all manufacturers to get online and update their details,’’ she says.

AMAG is also offering licensees the exclusive opportunity to advertise on the site.

Australian Made Media (AMM), a media platform launched in March this year, will manage the banner advertisements.

There are currently two packages on offer, which also include featured product listings and competition or give away options.

“Online advertising is a cost effective way for a business to get their message out to shoppers and consumers. Our website provides rich, relevant information of what is Australian made and where to find it, bringing consumers to our licensees,’’ AMM national sales director Sandra Crestani adds.

There is a dedicated area for businesses where they can apply to become a registered logo user, calculate how much their annual licence fee will be, renew their licence and order AMAG merchandise.

Shoppers are being encouraged to join the free Australian Made Club where they can enter competitions and be kept up-to-date about new products and where to find them.

Visitors to the site can also read the latest research findings and download images through the site’s Resource Centre.

“The AMAG logo has attracted great exposure over its 24 years of helping promote Australian products and businesses. By launching this new website AMAG is strengthening the online presence of both the logo and the businesses using it,’ Ms Stisen says.

“A modern look combined with easy navigation and a plethora of valuable information makes this new website a must visit online destination for everyone.’’

To find out more about the Australian Made, Australian Grown Campaign or to become a licensee, visit: www.australianmade.com.au or free call 1800 350 520