none
none

SURVEY GIVES STAMP OF APPROVAL TO AUSSIE MADE

27-06-2017
by 
in 

A recent survey conducted by Roy Morgan Research for the Australian Made Campaign has confirmed that Aussies prefer to buy Australian.

When asked: “How likely is it that you would give preference to Australian made goods and products when shopping?” 69.9% gave the iconic green and gold kangaroo the thumbs up.

“It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards,” said Australian Made Campaign Chief Executive, Ian Harrison.

The research confirmed that businesses making products in Australia and marketing this key point to consumers have an advantage in the marketplace.

“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products,” said Harrison. “And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.”

“The famous green and gold kangaroo logo has long been the quickest and easiest way for consumers to identify genuine Australian products. It’s instantly recognised, it’s trusted and it works. So, if it’s Australian made, say it.”

Qualifying businesses can register to use the Australian Made logo by contacting the Australian Made Campaign.

Australian Made Campaign
1800 350 520
www.australianmade.com.au

Related news & editorials

  1. 21.11.2017
    21.11.2017
    by      In
    The performance of compressed air powered tools and equipment is often restricted by inadequate air pressure and flow due to a poorly designed compressed air distribution system.
    Poor equipment performance can also be caused by contamination reaching the equipment due to inefficient separation... Read More
  2. 21.11.2017
    21.11.2017
    by      In
    In 1986, while working in Adelaide on a roofing project for McDonalds, a builder asked Philip Zagni “is it possible to anti-slip tiled floors?” This simple question spiked his interest, and after researching the subject he discovered an American-made anti-slip product that claimed to make “slippery... Read More
  3. 16.11.2017
    16.11.2017
    by      In
    Blockchain technology was created to provide legitimacy to pioneering crypto-currency Bitcoin after the financial cataclysm of 2008. At its heart is a disdain for central authoritative control, offering instead a decentralised network of self-compliance and regulation. But the servant has become... Read More
  4. Australian Made Gift Guide
    15.11.2017
    15.11.2017
    by      In
    The Australian Made Campaign is making a timely call to the nation’s consumers to buy local this Christmas, supporting Australian manufacturers and farmers, as well as the retailers that stock their products.
    The campaign’s Chief Executive, Ian Harrison, is keen to highlight the importance of... Read More