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Preventing a crisis: how to deal with a product recall

31-08-2010
by 
in 

 

Australian manufacturers can now learn how to effectively manage the fallout caused by a product recall. 
 
GS1 Australia and the RQA Product Risk Institute have joined forces to help businesses learn how to better prepare for a product recall and avoid the devastating consequences of a recall crisis.
 
They will conduct an Effective Recall Management workshop in Sydney on May 30 to provide businesses with the practical skills, plans and processes to manage a recall situation and prevent it from escalating into a crisis.
 
“Product recalls are not a question of ‘if’, but ‘when’, says Mr Marcel Sieira, General Manager – Business Development, GS1 Australia.
 
“Poorly managed incidences and recalls can quickly become a crisis, the consequences of which can be devastating to a company, potentially impacting its reputation, operations and financial performance.” 
 
In a half-day session, participants will learn strategies directly from the experts at GS1 Australia, a not-for-profit independent supply chain organisation, and the RQA Product Risk Institute, Asia Pacific’s only specialist product recall and crisis management training company.
 
The workshops will also demonstrate a range of tools and resources proven to help manage a recall, including GS1 Australia’s new online recall communication tool, GS1 Recallnet.
 
“Australian companies simply cannot afford to miss this workshop,” said Mr Steve Hather, Managing Director of the RQA Product Risk Institute.
 
“In our experience, companies that go through a recall for the first time are surprised by its intensity. Even if they get the mechanics of the recall right, they struggle with managing key stakeholders and communicating effectively. They wish they had a plan that provided more effective guidance, rather than having to find out where the gaps are in the middle of a recall.”
 
The Effective Recall Management workshop, to be held in Sydney on May 30 from 9am-1.30pm, is designed for businesses of all sizes.
 
It is ideal for anyone who has a role in managing recall situations, including quality and technical managers, corporate affairs managers, consumer contact managers and staff, risk managers, sales and key account executives, marketing managers and operations managers.
 
GS1 Australia is an independent supply chain organisation with 16,000 members across 22 industries.
 
The RQA Product Risk Institute, based in Sydney, is the Asia Pacific’s only specialist product recall and crisis management training company.
 
Registrations are now open for the Effective Recall Management workshop. 
 
For more information and to register, visit: www.gs1au.org/events.asp?e=178

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