none
none

COUNTRY-OF-ORIGIN BRANDING ON AGENDA AT FOOD FUTURES CONFERENCE

08-11-2014
by 
in 

The not-for-profit Australian Made Campaign put the spotlight on country-of-origin branding at the Northern Australia Food Futures Conference in Darwin this week.

Australian Made Campaign Chief Executive Ian Harrison stressed the importance of a unified approach to marketing and selling products and produce in Asia.

Addressing the President’s Lunch before the conference, Mr Ian Harrison called for a collaborative, cohesive approach to export marketing, incorporating a single brand and a single logo.

“The power of consistent branding and a global approach for our food exporters cannot be overstated,” Mr Harrison said.

“Australia’s strong nation brand is a valuable asset, particularly in Asia, for exporters of Australian products and produce, and the premiums that are available to Australian goods in the market are significant.”

Mr Harrison said that Australia’s registered country-of-origin certification trademark, the green-and-gold Australian Made, Australian Grown logo, with it’s established links to Government and wide recognition throughout Asia, was the obvious symbol to make the connection to “Brand Australia.”

More than 2000 Australian businesses currently use the logo on over 15,000 products sold here and around the world.

Last week it was announced that 200 Australian Made branded stores would launch in China next year, selling only certified Australian products and produce.

Related news & editorials

  1. 21.11.2017
    21.11.2017
    by      In
    Darcy Ewing of Kurrupt Kustoms in Albury NSW was running compressed air from a 6-year-old reciprocating piston-style compressor when (in his own words) it virtually “S*** itself!”.
    This left his high-end auto body and customisation shop in real trouble with a total shutdown of all essential... Read More
  2. 21.11.2017
    21.11.2017
    by      In
    If the recent upheavals in Australian manufacturing illustrate one truth, it is the absolute necessity for forward planning, and more to the point, the importance of planning for growth – regardless of a company’s existing size.
    While the ambition to grow a manufacturing operation is one thing,... Read More
  3. 21.11.2017
    21.11.2017
    by      In
    Blockchain technology was invented to make the world’s first crypto-currency, Bitcoin, possible. Traditional currencies rely on intermediaries like governments, banks and clearing houses to guarantee their value and process transactions. Bitcoin uses digital technologies to cut out these middlemen... Read More
  4. 21.11.2017
    21.11.2017
    by      In
    Australian Tank Engineering (ATE Tankers) has been engineering and manufacturing tankers in Australia for nearly two decades. But whereas most vehicle manufacturers have seen sales decline in recent years, ATE has elevated itself through the trend with a transformative mindset that has enabled the... Read More