none
none

CHALLENGER STANDS OUT SOCIALLY

26-07-2016
by 
in 

A lot of companies have great intentions to do their part for society, but great intentions don’t always translate to good results; Challenger is determined to change this.

Challenger is a family owned company, and their brand has been infused with strong family values from day one; through concentrated effort and careful attention to the steps needed to achieve their goals, they are surmounting the obstacles that have prevented countless other companies from achieving their social and community aspirations. 

“We wanted a brand that represented something true, and meaningful. Challenger has been built to be a sustainable community returner, for the life and future of the brand. It is built to achieve, and there is enormous satisfaction in what the brand is achieving, and also giving back,” said Richard Crake, Founder and visionary leader of the Challenger brand.

Key to its consistency are four core ideals; the highest quality, an industry-best warranty, the best value, and a genuine care for the community.

At Challenger, they are determined to make these ideals a reality - to create a brand that is well and truly equipped to give back to the community and society, achieving all the great intentions they started out with.

The brand stands out from its current market (not only for its noticeable pink and purple colours) by ensuring great value for money, and ongoing charitable efforts.

Challenger’s industry-best warranty of 2-years reinforces that their manufacturing quality and safety is unlike that of its competitors - redefining the meaning of ‘value-based pricing’, yet never hindering on the highest of quality.

“Price is an important part of the sales negotiation, but it should never be at the expense of quality. There has been no doubt about the quality. Challenger has been very positively received by customers,” Richard said.

Safety flows through at all stages, from the manufacturing processes that are put in place, to the reliability for the end-user. The brand controls all aspects of their manufacturing to adhere to the highest principles of standards, and quality-control.

Related news & editorials

  1. 23.01.2018
    23.01.2018
    by      In
    Australia has had a strong 12 months of space industry expansion, with multiple high-profile space startups emerging, and hosting the the 68th International Astronautical Congress in September 2017, where the Australian Federal Government announced it would this year establish a National Space... Read More
  2. 23.01.2018
    23.01.2018
    by      In
    Leading Australian seed producer South Pacific Seeds is constructing a specialised processing plant to help develop its Asian and European export markets.
    The new AU$2.9 million plant in Naracoote, South Australia, will be part of a total investment of $5.4, which includes a $300,000 South... Read More
  3. 23.01.2018
    23.01.2018
    by      In
    Electricity retailer SIMEC ZEN Energy has won a contract to supply the South Australian Government with renewable-sourced electricity until at least 2025.
    Under the contract, SIMEC ZEN Energy will supply more than 80 per cent of the Government’s electricity needs in 2018 through a variety of... Read More
  4. ETA’s warehouse has extensive Bonfiglioli stock
    11.01.2018
    11.01.2018
    by      In
    Bonfiglioli’s partnership with its largest Australian distributor, Engineering Transmission Agencies (ETA), brings quality, reliability and performance to Queensland and Northern NSW customers in industries such as mining, manufacturing, bulk materials handling, food and beverage, water and waste.... Read More