Australia’s Number 1 Manufacturing & Industrial Equipment Magazine & Directory
Aussie made needs more than just lip service
The Australian Made campaign has been one of this country’s great success stories.
Since the mid-80s the campaign has been urging locals and consumers globally to Buy Australian.
This worthy campaign not only helps to promote local products and companies – it helps to protect jobs.
The strong Australian dollar combined with the significant challenges of soaring energy prices and cheap imports have left many industrial sectors struggling for survival.
The parlous state of manufacturing in Australia was highlighted by the recent decision by Ford Australia to cease local operations – a decision that sent shockwaves through the industry.
Supporting Australian companies and buying Australian made products has never been more critical.
The not-for-profit Australian Made campaign has done an outstanding job to re-enforce this message.
But it operates on a limited budget, with little help from government.
The bulk of its funds are raised through license fees. When Australian companies are able to meet certain criteria, they earn the proud honor of displaying the famous kangaroo Australian Made symbol.
Incredibly, the federal government provides no funding to assist the Australian Made campaign to spread its core message.
The federal government has always acknowledged the exceptional role played by the Australian Made campaign in promoting local products.
But paying lip service is not enough – it’s time to open the purse strings.
While the government found nearly $150 million to promote Australian tourism in the May budget, it could not scrape any funds together to promote Australian products.
The campaign is not looking for a King’s ransom. They need a miserly $3 million over three years to run strategic programs with local industry groups and conduct effective marketing campaigns globally.
Australian Made is not looking for a government handout – it’s an investment in our future.
More and more Australian companies are now proudly promoting the fact that their products are Australian – it’s time for government to get behind them.
Related news & editorials
27.03.2017by Laurence Marchini In Editor's EditorialThere was a joke doing the rounds not so far back along the lines of:
“How do you make a small business?”
“Start with a large one and manage it badly.”
Regardless, the current rules that define a small enterprise as one with a turnover under $2 million is seriously out of step with the 21st century... Read More
03.03.2017by Laurence Marchini In Editor's EditorialWho would be an economic forecaster? And who would make major financial decisions based on the latest crop of economic data?
Over the past two months or so, the messages have been so mixed as to confuse even the most level headed of observers. (And, despite the timing, we can’t blame the US... Read More
22.02.2017by Laurence Marchini In Editor's EditorialWhile the recently unveiled changes to the New South Wales HSC curriculum have met with cautious approval for their attempt to redress the perceived gap in our children’s appreciation of science, engineering and technology, they can only ever be a small part of the national effort that is required... Read More
07.02.2017by Laurence Marchini In Editor's EditorialIf the past 12 months have taught us anything, it is probably not to put too much credence in opinion polls.
I was in the UK in the lead up to the Brexit vote, and there was absolutely no way that the electorate would ever vote the country out of Europe (if you believed the polls).
Similarly, late... Read More