none
none

AMAZON ASPIRES TO FAIL EVEN HARDER

20-05-2016
by 
in 
Jeff Bezos speaks at WP's Transformers event.

After the multi-million dollar failure that was the Amazon Fire phone, the CEO has told everyone to buckle up: even larger failures lie in store.

He’s not being pessimistic, though. In fact, he’s downright optimistic: Jeff Bezos is adamant that a business has to fail, and fail lots, in order to succeed.

“The size of your mistakes needs to grow along with [your company]. If it doesn’t, you’re not going to be inventing at [a] scale that can actually move the needle,” Bezos said during an interview with the Washington Post.

This is a far cry from the failure-shy culture many consumers have come to expect from large companies, where any hint of uncertainty can send stock prices plummeting.

The Fire phone, based on the success of the preceeding Fire tablet, hit the market to lukewarm reviews and a lack of basic features.

While it was packed with innovative features, such as hands-free screen control, Mayday connection to tech support, and magnetic tangle free headphones, these just didn’t cut it.

The phone lacked compatability with commonly used apps, had a short-lived battery, and had no ability to transfer app purchases from previous phones. These are lessons Amazon has seemingly embraced, learned from, and we can all benefit from.

“If you think [the Fire phone] is a big failure, we’re working on much bigger failures right now, and I am not kidding. And some of them are going to make the Fire phone look like a tiny little blip.” 

Related news & editorials

  1. Lots of money
    24.01.2018
    24.01.2018
    by      In
    This year looks likely to be the last chance for small businesses to take advantage of the Federal Government’s $20,000 instant asset write-off. So any business with an annual turnover of less than $10 million has until 30th June 2018 to make a qualifying investment.
    The scheme originated in the... Read More
  2. Aussie dollar weaker
    09.01.2018
    09.01.2018
    by      In
    Business confidence in the manufacturing sector is at its highest level since June 2003, according the latest Business Expectations Survey from illion (formerly Dun & Bradstreet).
    “Manufacturing firms that were able to withstand the global financial crisis and the Australian dollar above parity... Read More
  3. 08.01.2018
    08.01.2018
    by      In
    It was supposed to have been the year when Australian manufacturing industry would dig in and somehow or other recover from the setbacks of the closures at Toyota and Holden. But 2017 turned out to be a year of expansion, according to the final figures from the Ai Group’s Australian Performance of... Read More
  4. Export growth
    15.12.2017
    15.12.2017
    by      In
    This week’s Australian Chamber-Westpac Survey of Industrial Trends for the December Quarter contained further good news for manufacturing industry, with continuing solid output, backlogs and new orders. And employment numbers and overtime are both expanding.
    Westpac Senior Economist Andrew Hanlan... Read More